Coach more clients.
Do less admin.
MERIT runs the progression, the nutrition maths and the check-ins for every client, and learns how each one responds. You keep the coaching. It does the spreadsheets.
You became a trainer to coach, not to do data entry.
Rewriting every client's program by hand, working out next week's weights one lift at a time.
Calories from a formula, adjusted when someone complains. Plateaus you only notice weeks later.
Clients drift off between check-ins, and you find out when they cancel.
Most coaching apps just store your programs. MERIT runs them: it reads every set, meal and weigh-in, and tells you what should change and why.
Every client gets the attention of your best week.
Every logged set feeds the next session. MERIT sets each client's next weights and reps from how the last ones went, so you're not rewriting spreadsheets every Sunday.
Spots a stall early and tells you why: too little volume, too much fatigue, sleep, calories or effort. Then it suggests the fix. You approve it or change it.
Calorie and macro targets adjust from each client's real weight trend, not a formula. Clients log food with barcode scanning and a big food database. Phase plans like recomp, then gain, switch over automatically.
How many sets each muscle responds to, how sensitive they are to calories, how they hold strength in a cut. Every client gets their own numbers. Your settings always override what it learns.
Draft a full multi-week program from your instructions, then edit every set. Swap options are built in, techniques like drop sets and supersets are first-class, and a short-on-time version is one tap.
You stay in charge: your settings beat what it learns, and every change shows its reasoning.
Everything in one place, built for coaches.
At-risk clients, missed sessions, stalls and reviews due, at the top of your screen every morning.
Text, voice notes and video replies from anywhere, plus form-check videos clients attach to their sets.
Each client's week is summarised for you: training, nutrition, bodyweight and what changed.
Client invites, intake, welcome guides and e-signed waivers and terms, under your own documents.
A private wall, challenges and a leaderboard for your clients only, plus referral rewards.
Recommend gear with your own affiliate links, and capture leads with free guides and workouts.
An experience that makes you look like a big operation.
Today's workout with targets, a rest timer, a swap button and a clear ✓ when it's done.
A personal page that says what their plan is designed to do, in plain English.
Timed and interval cardio with GPS, plus short guides to Zone 2, RPE and every set technique.
Strength trends, then-vs-now, consistency calendar, photos and a weekly recap.
Every trainer gets a private workspace: your clients, programs, messages, community and shop. No other trainer can see them, and your clients only ever see you.
Less than one session a month.
Founding trainers pay 50% less, for life. Month to month, cancel anytime.
For trainers taking their first clients online.
- ✓ Everything on this page
- ✓ AI drafting and suggestions, normal use included
- ✓ Unlimited programs and messages
For a full online or hybrid roster.
- ✓ Everything on this page
- ✓ AI drafting and suggestions, normal use included
- ✓ Unlimited programs and messages
For busy coaches and small teams.
- ✓ Everything on this page
- ✓ AI drafting and suggestions, normal use included
- ✓ Unlimited programs and messages
Your founding price never goes up, as long as you stay.
I'll set up your workspace and move your clients and programs over with you, so you're coaching in MERIT fast.
Text me what's missing. Founding trainers shape what gets built next.
Your own logo and colours, built-in client payments and the app-store app, as they land.
“I built MERIT for my own clients first, because I was tired of being the bottleneck in their progress.”
Every feature on this page runs my own coaching business today. Now I'm opening it to a handful of trainers who want the same leverage. You'll get it set up with me personally, and what you ask for shapes what gets built next.
— Cameron, founder of MERIT · more about me
Do I have to change how I coach?
No. You still write the programs and make the calls. MERIT handles the tracking, the maths and the reminders, and suggests adjustments you can accept or change. Coach first, system behind you.
Who owns my clients and their data?
You do. Your clients, programs and business data live in your own private workspace. Other trainers can't see them, and neither can my clients.
How do my clients pay me?
However you're paid today, for now. Built-in client payments straight to your own account are coming, and founding trainers get them first.
Is there an app?
Clients add MERIT to their home screen from the browser in two taps, and it works like an app: full screen, with notifications. An app-store version is on the roadmap.
Can I bring my existing programs and clients?
Yes. For founding trainers I'll help move them over personally.
What about the AI? Will it go rogue?
It drafts, you decide. Program drafts and nutrition suggestions wait for your OK. Automatic adjustments, like next session's weights, show their reasoning and can be undone in one click. Normal use is included in your plan.
What if it's not for me?
Month to month, cancel anytime. If you leave, I'll export your clients' data for you to take with you.
Get your evenings back.
5 of 5 founding spots left at 50% off for life.