Plan, measure, review, adjust. I spent seven years doing that as a financial advisor, and I coach lifters the same way as a NASM Certified Personal Trainer, NASM Certified Nutrition Coach, and ISSA Bodybuilding Specialist.
National Academy of Sports Medicine. Exercise science, client assessment, and program design.
Nutrition fundamentals and behavior-change coaching — the foundation for the macro and habit work in every plan.
International Sports Sciences Association. Specialized training in hypertrophy programming and physique development.
I started lifting in 2015 and never stopped. What kept me in it wasn't motivation—it was measurement. Watching a number on the bar climb, week after week, is the most honest feedback there is.
I've coached on the floor at EOS Fitness and worked with private clients along the way. That's where I learned that people don't fail because they lack information. They fail because the plan didn't fit their life, or because nobody was holding them accountable.
My NASM certifications gave me the foundation in training and nutrition, while my ISSA bodybuilding specialization sharpened how I program for muscle and physique development.
From 2019 to 2026, I worked as a financial advisor at Merrill and Fidelity. My job was helping people define a clear goal, build a strategy to get there, tune out the noise, and review progress regularly. Plan, measure, review, adjust: that's the same framework I use to coach, and it's how I run Merit Refined.
I built this practice for lifters who want a real result, a real coach, and real data behind every decision.
Years of advising taught me what makes a plan work over time. Here's how it shows up in your training.
Every plan I built in finance began with what the client was actually trying to achieve, and by when. Every program here does too — a target, a date, a number.
Plans drift when nobody checks them. Your program is reviewed against what you actually logged, every week — not what we hoped would happen.
Small, repeatable gains stack. Progressive overload is compounding with a barbell: add a little, keep it, add again.
Screen first, size the risk, protect what you've built. That's PAR-Q screening at intake, planned deloads, and progressions that respect recovery.
The best plan fails if it isn't followed. Adherence sits at the base of the training pyramid I build every program around.
No guarantees and no 30-day transformations — just clear expectations, measured progress, and straight answers when something isn't working.
Results come from what you do repeatedly. We don't sell shortcuts — we build the plan that gets you there and hold the standard with you.
Your program is sharpened every week against your real numbers. Each block should be a little better than the last.
Every set, load, meal, and bodyweight is logged. Decisions come from data, not vibes.
A good plan you follow beats a perfect plan you don't. Coaching here is built around what you'll actually do.
Your coach tells you when a goal is realistic, when it will take longer, and when it isn't working — and adjusts.
The system surfaces patterns; your coach makes the decisions. You're coached by a person who knows your history.
Tell us about your goal and where you're starting from. Every application is read by a person.